TAMPA, Fla. (October 27, 2025) - The Sun Conference and Athletic Solutions are proud to announce a new partnership to empower student-athletes through the launch of official NIL Locker Rooms. Every student athlete at the SUN can opt-in with Athletic Solutions to receive their own NIL Locker room. As the Officially endorsed NIL store for SUN athletes, Athletic Solutions' innovative approach provides fans with direct access to officially licensed merchandise that supports all student-athletes. 

This marks a significant step in expanding Name, Image, and Likeness (NIL) opportunities, while strengthening the connection between fans and athletes at The SUN.

In addition to NIL Locker Rooms for all student athletes at the SUN, Athletic Solutions will also be sponsoring Player of the Week awards for football. Athletic Solutions will be the presenting sponsor of the SUN Player of the Year awards for men’s and women’s soccer and men’s and women’s basketball.

“We are excited to announce the launch of a strategic partnership with Athletic Solutions, a leading company in the NIL industry.” said Dustin Wilke, Commissioner of The Sun Conference. “This collaboration presents an exceptional opportunity for Sun Conference members, particularly our student-athletes, to establish and expand their brand presence within the NIL ecosystem. We extend our gratitude to the team at Athletic Solutions for their support of The Sun.”

“Partnering with The Sun Conference means partnering with excellence,” said Tom Feiden, President & CEO of Athletic Solutions. “Our mission is simple: empower athletes, inspire fans with great product, and elevate the spirit of college athletics. We’re proud to partner with the Sun Conference.”

Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL opportunities, providing student-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics.

Learn more at https://athsolutions.shop/about-us

About The Sun Conference: Now in its 35th year, The Sun Conference — a 501(c)(3) organization founded in 1990 — is a leading member of the National Association of Intercollegiate Athletics (NAIA). Its ten full-member institutions across Florida and Georgia compete in 24 championship sports. Under the leadership of Commissioner Dustin Wilke, The Sun Conference continues to raise the standard in collegiate athletics, offering student-athletes the opportunity to compete at a high level while pursuing academic and personal excellence.